Created: Monday, 9th June, 2014 - 14:56

UCA’s School of Fashion is celebrating the launch of the latest issue of GEIST, a Fashion magazine created and managed by students. Ready to hit newsstands worldwide, the third issue of the annual magazine has recently been previewed at Graduate Fashion Week in London, as well as at exhibitions in Soho and at UCA.

GEIST originated from the BA (Hons) Fashion Promotion degree at UCA Rochester three years ago, and has since developed into a publication that is representative of all the courses across the School of Fashion. It showcases collaboration between industry and professional teams and represents a Fashion community that thrives on diversity and working together.

Students involved in the magazine get a unique taste of fashion publishing from the inside out: building and maintaining professional networks, liaising with external PR and talent agencies, brainstorming and developing content, arranging and conducting interviews, planning, and scheduling and executing shoots with external professional teams including photographers, make-up artists, hairstylists and agency models – even celebrities and performers.

Layla Abounour, who is graduating from BA (Hons) Fashion Promotion this summer, said that working on the first three issues of GEIST has been a great experience. She said: “The opportunities that the magazine offers are brilliant for the students of UCA. Having the chance to get my work published within an international fashion magazine has been an absolute dream - this is something that would have proven very difficult without the magazine! GEISTmixes well-known industry players and fashion students together to create aprofessional, exciting publication full of fresh, new talent - there is nothing else like GEIST around!”

Samantha Wilkins, also completing her BA (Hons) Fashion Promotion degree this summer, said that working on GEIST hasenabled her to understand how a magazine goes from an idea to the newsstand. “It has been the most valuable experience throughout my time at UCA, giving me the opportunity to gain an understanding of magazine production and get to grips with working in a highly collaborative environment. I will be forevergrateful for having the opportunity to be part of GEIST.”

The students working on GEIST are also involved in the creative and art direction processes. The 128-page glossy magazine sells online and in premium stockists globally, on newsstands in 15 countries including Australia, Brazil, Italy, Japan, the USA and the UK. Headed by a team of industry professionals, every student within the school has opportunities to participate or contribute through styling, writing, photography, creative direction or putting forward their graduate collections for consideration.

The third issue of GEIST explores what it takes and what it meansto be predominant in the fashion industry. The GEIST team interview those who are steadily making a significant mark in their respective areas of the creative industries and discover the inspirations and aspirations from all sectors of the fashion industry – from rising stars to masters of their art and legends of British fashion.

This issue also looks at some of the predominant areas of fashionand popular culture – the team consider the rise of the “selfie”, explore the major role a scent can play in our identity, investigate the power of naming a product and debate whether the current micro trend of all things ‘90s is an accurate picture of the decade.

Dennis Maloney, Senior Lecturer on the BA (Hons) Fashion Promotion course at UCA Rochester, who was responsible for the initial idea of GEIST, said:

“The team and I are thrilled to have launched our third issue, and we’re extremely proud to promote such great innovation and talent. Since our small beginnings we have gained international distribution and have continued to gain increasing recognition and a reputation for quality in the global fashion industry.

“The content is true to our ethos of changing with trends and the seasons – the work we gather and produce dictates the format and the narrative – it should always be about the work of the hundreds of creatives we have featured so far, with us acting as a vehicle simply to curate and promote emerging talent.

“I would absolutely recommend any and every student to get involved in the project in some way – the opportunity to be featured in a high-profile, internationally distributed magazine before even graduating is one that is unmissable. As for the future, we hope to build on our strong distribution base and further increase awareness of GEIST.”


This short video clip shows how quickly the team set up the exhibition! 

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