Close relationships with industry are essential to the School of Communication Design and the experience we offer our students. We believe that live briefs provide a great opportunity for students to hone their technical skills and develop their own unique creative personality.
We have a long tradition of collaborating with businesses and designers. Here are just a few examples:
Vaughan Oliver – Pixies box set design
UCA Epsom students worked with internationally acclaimed designer Vaughan Oliver on the design of the Pixies’ Minotaur Deluxe Edition box set – a project that netted a Grammy nomination.
Vaughan, a visiting lecturer at UCA, said: “I liked the idea of creating a ‘design lab’ within the faculty to enable the students to gain experience working with an art director on a live project.
“The students truly rose to the occasion. I think it’s the most successful project I’ve worked on in 30 years.”
Benetton – Digital Windows
Fabrica, Benetton’s Communication Research Centre, invited UCA students to take part in their Live Windows Project which saw the transformation of Benetton’s flagship store-fronts into intelligent digital displays.
The collaboration led to a special Valentines Day window, created by Graphic Communication student Jeremy Debattista, being displayed in London and Milan.
VCCP – London 2012
The ad agency behind the online concept for the 2012 Olympic Opening Ceremony worked with UCA Graphic Communication students on a book celebrating the games.
The book, This Wondrous Isle, captures the phenomena of social media hashtags and online photographs.
Portland State University – Similarly Different
Graphic Communication students at UCA Farnham participated in a transatlantic collaboration with students at Portland State University in Oregon, USA.
Students from both universities gave their overseas counterparts prompts based around their local environment and culture. UCA students were tasked with creating three final pieces of work in response to the stimulus provided by the US students. The resulting work was shared through an exhibition on both sides of the Atlantic as well as through a printed publication.